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Matrimony.com

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(Redirected from Elite Matrimony)
Matrimony.com Limited
Company typePublic
NSE: MATRIMONY
IndustryOnline dating service
Founded14 April 1997 Edit this on Wikidata
FounderMurugavel Janakiraman
Headquarters
Chennai
,
India
Key people
Murugavel Janakiraman
BrandsBharatMatrimony
Number of employees
4,000
Websitematrimony.com

Matrimony.com Limited, is Indian online dating service company, whose flagship brand is BharatMatrimony. More than 4000 employees work at over 20 offices across India.[1] The company also has offices in the US, Dubai and Bangladesh.

Company details

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BharatMatrimony operates in 15 regional languages. The company has pioneered several matrimony-related services such as Assistedmatrimony,[2] a personalized matchmaking service for busy professionals where a trained relationship manager does the matches and facilitates meetings between prospects. Its premium service, Elite Matrimony,[3] offers matchmaking services for the upper crust that ensures privacy and confidentiality during the process.[4][5]

History

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In 2005 BharatMatrimony launched BharatMatrimony Centres, its offline division. The company pioneered the personal assisted service in 2008 with the launch of BM Privilege.[6] This was then renamed Privilege Matrimony in 2009.[7] Later it became Assisted Matrimony. Trained relationship managers understand member preferences, search for matching profiles and send them to members. They then contact prospects and facilitate meetings on mutual consent of prospective families.[8]

Elite Matrimony

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"Elite Matrimony", launched in 2008, caters to wealthy individuals or their families seeking matrimonial alliances, and is a part of Matrimony.com's premium matchmaking service.[5] The website employs staff who assist members in searching for potential partners, and its services are available only to invited members who must pay a matchmaking service fee ranging from 60,000 rupees to over 2,220,000 rupees.[3][9] The site was founded in 2008 by Murugavel Janakiraman in Chennai.[10][11]

Developments

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In 2012, the company came out with Matrimony Directory, a wedding vendors classifieds portal[12] It features over 50,000 wedding related services in over 20 cities.

BharatMatrimony has mobile apps for iPhone, iPad, BlackBerry, Nokia and Android users in India. It also has an upgraded WAP site. Community Matrimony also has mobile apps.[13][14]

Back in the early 2000s, when there was skepticism about online matrimony and fear about paying online, the company pioneered doorstep collections in India.[15] The company introduced features on their website like Matchboard, SoulMate Search, AstroMatch, and Express Interest to help customers make the right matches.[16]

In 2006, Bharat Matrimony earned an entry in the Limca Book of World Records for having facilitated the highest number of documented marriages online in India.[17]

In 2013, Consim Info changed name to Matrimony.com[18]

In 2021, Matrimony launched Jodii App which is a vernacular matchmaking app for lower income groups and blue-collared workers. Currently the App is available in Tamil but will soon be launched in other regional languages.

In 2022, Matrimony.com started 'RainbowLuv' to cater to people from the LGBTQIA+ community who are looking for serious and meaningful relationships. The app has 45 gender identities, 122 orientation tags and 48 pronouns[19][20]

Awards

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  • Bharat Matrimony TV commercial rated among top 10 Ads of 2013[21]
  • Ranked India's most trusted matrimony brand[22]
  • Best PE/ VC backed consumer internet company![23]
  • Wins Red Herring 100 Global Award[24]

References

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  1. ^ "How Bharat Matrimony became the best priest in the marriage business". Business Standard. 9 October 2013. Archived from the original on 5 January 2015. Retrieved 5 January 2015.
  2. ^ NDTV. "Matrimony sites that focus on small groups reap big benefits". NDTV. Archived from the original on 30 March 2014. Retrieved 27 March 2014.
  3. ^ a b Khan, Sabia (2011-10-31). "High-end matrimonial portals exclusively for HNIs". The Economic Times. Archived from the original on 2013-07-31. Retrieved 23 June 2013.
  4. ^ "BharatMatrimony launches EliteMatrimony.com". NDTV.com. 2009-01-02. Archived from the original on 26 January 2011. Retrieved 23 June 2013.
  5. ^ a b Papnai, Chitra (2009-03-28). "Special connections". The Telegraph. Archived from the original on June 24, 2010. Retrieved 23 June 2013.
  6. ^ oneindia. "BharatMatrimony launches new personalised service". oneindia. Archived from the original on 30 July 2014. Retrieved 18 October 2008.
  7. ^ indiadigitalreview. "Consim Info launches assisted matchmaking service PrivilegeMatrimony.com". indiadigitalreview. Archived from the original on 28 July 2014. Retrieved 26 February 2010.
  8. ^ afaqs. "Privilege Matrimony: The invisible matchmaker". afaqs. Archived from the original on 26 July 2014. Retrieved 26 July 2010.
  9. ^ "The Rich Need Elite Matrimony Because They are Not Like Us". businessworld.in. 12 April 2017. Archived from the original on 15 December 2017. Retrieved 15 December 2017.
  10. ^ Matsa, Dhanya (2008-12-26). "Now, pay Rs 1 lakh and net a prize catch". The New Indian Express. Archived from the original on 2015-01-05. Retrieved 23 June 2013.
  11. ^ "Now, pay Rs 1 lakh and net a prize catch". New Indian Express. 8 December 2008. Archived from the original on 5 January 2015. Retrieved 5 January 2015.
  12. ^ "Consim Info Launches Wedding Classifieds Portal Matrimonydirectory.com". Medianama. 25 July 2012. Archived from the original on 29 December 2014. Retrieved 5 January 2015.
  13. ^ "BharatMatrimony expands suite of mobile services & apps". exchange4media News Service. Archived from the original on 13 January 2013. Retrieved 9 January 2012.
  14. ^ "BharatMatrimony expands suite of mobile services and apps". India Infoline News Service. Archived from the original on 17 May 2014. Retrieved 9 January 2012.
  15. ^ "Doorstep". July 2008. Archived from the original on 2015-03-20. Retrieved 2015-01-05.
  16. ^ "SoulMate Search". July 2011. Archived from the original on 2014-10-07. Retrieved 2015-01-05.
  17. ^ World Record. "Limca Book of World Record". Retrieved 2 November 2006.
  18. ^ "Consim Info is now Matrimony.com". Business Standard. 11 June 2013. Archived from the original on 5 January 2015. Retrieved 5 January 2015.
  19. ^ "Matrimony.com launches new app for LGBTQIA+ community - Rainbowluv". The Economic Times. Archived from the original on 2022-10-17. Retrieved 2022-10-17.
  20. ^ PTI (2022-09-06). "Matrimony.com launches 'RainbowLuv' matchmaking app for LGBTQIA+ community". www.thehindubusinessline.com. Archived from the original on 2022-10-17. Retrieved 2022-10-17.
  21. ^ "Ten Hits & Misses: Best & Bekaar ads of 2013". The Economic Times. Archived from the original on 2013-12-28. Retrieved Dec 25, 2013.
  22. ^ "BharatMatrimony Ranked India's Most Trusted Matrimony Brand". India Journal. Archived from the original on January 5, 2015. Retrieved Feb 17, 2014.
  23. ^ "Matrimony.com adjudged best PE/VC backed consumer internet company". PRLog. Archived from the original on May 12, 2013. Retrieved Feb 21, 2013.
  24. ^ "Consim wins Red Herring Global 100 Award". Business Standard India. Business Standard. 28 January 2010. Archived from the original on 5 January 2015. Retrieved January 28, 2010.
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